Apr 19
~ K o l o r ~bpk, General, Guest Post, Marketing, Procrastination, Productivity, Re-Post, Sales
Interruptions are one of the most frequent sources of time wasting in the workplace but they are sometimes necessary and are, in any case, an unavoidable part of interacting with colleagues, clients, and suppliers. Although you can’t eliminate them entirely, you can learn to control them as far as possible.
- Examine you own behavior
Are you an interrupter? If you are more careful about interrupting others, it will help you identify why others are interrupting you and in what ways they are doing so.
- Interrupt an interrupter
Sometimes, in spite of following all the recommendations mentioned earlier you can still be a persistent member of staff at the most unexpected time. As they launch into their interruption, nod sagely and interrupt them yourself in a firm voice. “Excuse me, I am going to have to stop you there. I can’t handle this issue right now. Can we schedule a meeting later on?” More
Feb 25
~ K o l o r ~Guest Post, Marketing, Motivation, Procrastination, Productivity, Re-Post, Sales
‘Doing it tomorrow’ has several benefits:
- Dealing with e-mails in one batch is more efficient. You can get into ‘e-mail mode’ and zip through them in one go.
- It’s more motivating to deal with a finite number of e-mails than an ever-expanding inbox. In other words, it cuts out the Sisyphus effect and presents you with a manageable task instead of a never-ending one.
- Today’s e-mails can’t interrupt you – because you’re not going to respond to them today. I experience a feeling of relief each time I look at an e-mail containing a request and then ‘let go’ of it and return to the task in hand – confident that I will deal with it tomorrow. More
Sep 29
~ K o l o r ~bpk, General, Guest Post, Procrastination, Productivity, Sales
“If only I had more time”/ “There aren’t enough hours in the day”/ “Where does time go?” Complaints about lack of time are common in the workplace. Do you suffer from lack of time? Answer honestly the following questions “yes” or “no” to find out:
- Do you feel generally in control of your time at work?
- Do you know what you want to achieve in the next five years?
- Do you have clear goals at work? Can you describe them?
- Do you know what tasks are necessary to achieve your goals?
- Do you know how to prioritize your activities at work without being told?
- Can you describe at least three time-wasting activities at work?
- Do you have enough time in the day to focus on important tasks?
- Are you able to say “no” to requests at work
- Do you finish one task before taking on another? More
Jul 20
~ K o l o r ~bpk, General, Guest Post, Marketing, Motivation, Procrastination, Productivity, Re-Post, Sales Leo
To make it as a freelancer, you need to be able to sell your work. That’s why making a great pitch to a prospective client is one of the key skills you can develop to be more successful.
Follow the steps below to make the perfect pitch.
1. Know the client. If you know the client well, you’re in a great position to make a great pitch. If not, you need to take the time to do a little research. Get to know their product, company, or publication. Google them, find out more via LinkedIn, contact others in your network who know the client. The more you know, the better your pitch.
2. Know their goals. Specifically, you want to know what the client hopes to achieve. Sure, they hope to sell a product or service. But how? What message are they trying to sell to the public? Who are they reaching out to? This is key. Talk to others, read their website, learn their message from promotions and marketing and advertising.
3. How will you help them meet those goals? Here’s why the client’s goals are key: because to make the perfect pitch, all you have to do is show how you will help them meet those goals. What service will you provide that they don’t already have that will move them closer to those goals? How will you be valuable to them? Why are you the perfect person to provide that value? If you want them to hire you, don’t show why hiring you would be good for you — show how it will be great for them. More
Jun 28
~ K o l o r ~bpk, General, Guest Post, Kolorkube, Marketing, Re-Post, Sales
When it comes time to putting your email together, here are few things to keep in mind:
- Subject lines are important
Some email marketers spend as much time on the subject line as they do on the message content. Email marketing service, MailerMe, did a study and found the best length is 35 characters or less. In fact, that length resulted in an average of 5.1% higher open rates.
- Avoid using all caps in the subject line. They’re perceived as shouting.
- Avoid common spam word such as “free,” “discount” and “save.” Also avoid multiple dollar signs ($$$), especially with exclamation points ($$$!!!!!!).
- Test various subject lines and test some more.
- Test sending on different days.
More
Jun 05
~ K o l o r ~bpk, General, Guest Post, Marketing, Motivation, Re-Post, Sales Customer
Individuals carry so much baggage from the culture and social setting of their nurture, their education, their life experience, and it is easy to make assumptions about how others think and are likely to respond to communication with them.
Accept the fact that the people you are selling to are not likely to have the same background as yourself. If you don’t, you may have a problem grasping the need for marketing. It is easy to assume that one target cluster of customers is a section much like another, to ignore research highlighting differences, and to apply what you have done before – because it’s easy, because it may have worked before, because. . . and everyone has such convincing reasons for doing what you have always done and forgetting the research. Don’t ignore it: believe and act on your market study. More
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