10 Email Marketing Tips – make Your Email Marketing More Effective and Complaint Free

Apr 24

~ K o l o r ~General, Kolorkube, Marketing, Social Networking , , Comments Off

Effective Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

If opt-in e-mail advertising is used, the material that is e-mailed to consumers will be “anticipated”. It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements.

In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

  • sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
  • sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to e-mails sent by other companies to their customers, and
  • sending e-mails over the Internet, as e-mail did and does exist outside the Internet

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Analysis : Design of the forms

Mar 23

~ K o l o r ~Forms, General, Mobile 2.0 , , Comments Off

2.1. Is the sign-up form layout simplified?

Since the user has clicked on the sign-up-link he is likely to have decided to sign up for the service you are offering. More importantly, he has not clicked on the link to explore More